GoogleGoogle Analytics is an excellent tool to track website traffic and user behavior. It offers valuable insight that businesses can use to make informed decisions about online presence. It’s crucial to use Google Analytics to the fullest extent.
How to Determine Which Goals You Should Set Up
Setting goals and conversions is one of the most important features of Google Analytics. You can set goals to direct visitors to complete specific actions on your site, such as filling in a contact form or purchasing. Conversions occur when visitors complete the actions.
Custom Dimensions and Metrics
Google Analytics provides several metrics and dimensions that can be used to get the best data for your website. You can create your dimensions and metrics to track the information most important to your business.
Data Segmentation
You can segment your data, typically using both the live and raw data views. This allows you to analyze subsets of website traffic. You might use segmentation to see how mobile users interact on your site compared to desktop users.
Use Annotations
Annotations are a way to add notes to Google Analytics data. This can help you recall important events and changes that could affect your website traffic.
You might, for example, add an annotation to a website redesign or marketing campaign launch.
Annotations are also a great way to see how certain events or changes affect your website traffic over time.
Monitor Your Bounce Rate
The bounce rate of your website is the percentage that visitors leave after viewing only one page. If your bounce rate is high, it could indicate that visitors aren’t finding the information they need on your site.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St Petersburg SEO Agency company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.
